Birkenstock 's recent initial public offering (IPO) is expected to help boost shares of British footwear brand Dr. Martens , according to Investec analysts.
The analysts pointed out that Birkenstock's sales last year were slightly higher than Dr. Martens' projected sales this year.
However, the German company sells over twice the volume of footwear as Dr. Martens, which has a higher average selling price.
DOCS-GB YTD line Similarities and differences Birkenstock's business model and brand ethos have many similarities to Dr. Martens, according to the analysts.
RBC said it has a "Sector Perform" rating, equivalent to "hold" at other investment banks, on Dr. Martens.
Persons:
Birkenstock, Martens, Kate Calvert, Ben Hunt, Dr Martens
Organizations:
New York Stock Exchange, RBC Capital Markets, RBC
Locations:
London, British, Germany, U.S, Europe, Asia, Pacific